Looking to market your company
into the cyber security world?
“Amateurs hack systems,
Professionals hack people...”
Cyber security marketing is a big part of what we do. We have the people, technology, and we have many advanced tools that will help your company or organization. As part of our service, we will help you and your company save costs within the marketing and advertising process.
B2Cyber will build your company a step-by-step cyber security marketing strategy to help you break through and drive more leads than ever.
When working with B2Cyber you will receive a cyber security marketing manager with a high sense of service, that will be with you every step of the way and will provide you with the most professional, efficient, and cost-effective answer to any problem or challenge that you present to us.
We believe that a company can succeed by working with our Cyber Security Marketing Agency as our company consists of top-notch professionals with a passion for digital marketing and proven field experience that will help your company become unique and the number one on the market.
Building a Cyber Security
Marketing Campaign
A little bit about cyber security campaigns
In recent years, the cyber security landscape has shifted. Data breaches, vulnerabilities, and backdoor attacks have exposed the personal information of hundreds of millions of people. As a result, company owners have become aware of how vulnerable their IT infrastructure is.
In this generation, cyber security services have become a big demand. From a growing cyber-crime economy to security risks and data security rules, the primary motivation for implementing cyber security strategies is to educate customers and provide them a reason to trust and invest in your security product or service.
A cyber security campaign manager’s oversight is crucial to a good marketing outcome. These professionals keep track of the campaign’s development on a daily basis and ensure that both the vendor and the agency are held accountable for their responsibilities.
A high-performing cyber security marketing team may be operating behind the scenes, but without a devoted driver, this is not enough. It’s not only about slamming the pedal to the metal to unleash a team’s maximum horsepower, but it’s also about cautious steering and transmission shifting.
Building a cyber security campaign is a very good way today to generate widespread exposure, build awareness around a particular product or service and recruit new customers. In addition, online advertising is a particularly effective tool for keeping in touch with existing customers.
The various advertising methods can be divided into a wide variety of areas, each of which has different game rules and a specific marketing strategy. In this article we are going to talk to you about some of the well-known tactics before building a cyber security marketing campaign. Are you ready? Let’s get started!
There are many ways to market your cyber security company. Through increasingly stricter examinations, the goal is to promote cyber awareness and cyber security.
Using the tactics listed below will help create authentic cyber security marketing material that will interact with you audience and hopefully engage more.
Understanding your target, removing fear, gaining trust, demonstrating knowledge in the industry, giving education, establishing a feeling of urgency, and keeping your audience interested, are all essential components of a strong cyber security marketing approach. So, what do they all actually mean?
The Tactics
Understand your target audience before you build a cyber
security marketing campaign
The first tactic of a cyber security marketing, is to understand your target by creating cyber security marketing personas to focus on. Generic representations of your ideal clients – managers and senior managers, chief technology officers, chief product officers, and so on – in the context of cyber security marketing. All these people are crucial participants in the buying process. The goal of buyer personas is to assist marketers to understand better the primary stakeholders to whom they must sell. You must also be clear about who your message is intended for within these enterprises, whether they are a start-up or an experienced company. Creating at least two to three personas to represent the many people with whom you will need to communicate.
Provide them with education
Giving education with content marketing can be a king here and help you build the best cyber security campaigns. Creating blogs, downloadable content like eBooks or pdfs and filming good webinars that will help educate your audience. Having a cyber security strategy will help you answer many business owners’ questions. Explaining the risks and dangers that can happen, will help you audience understand what they need to do about it, and supply them with education.
Gain their trust
A big part of a cyber security strategy is gaining trust and showing that you have knowledge in the industry. It will help the company know that they’re in your safe hands. Providing simple explanations of how effective your products and services have been in the past at safeguarding clients from cyber assaults. Select case studies that are representative of your target audience.
For your case studies, you may, for example, choose other organizations in their vertical or even their competitors. This will demonstrate that you have handled their specific cyber security requirements before, build demand, and allow them to compare your services to others.
Successful customer stories demonstrate that they are the way to go, and that bringing our material to life with real-world examples of our services, products, or teams can be quite effective in increasing consumer and lead engagement. Data-driven content that includes correct information, facts, and figures can be quite helpful in reaching out to your target audience.
Throw away the fear
As marketers, our duty is to create a sense of urgency in your cyber security content marketing without scaring people. Nobody wants to be pressured into purchasing a service or a product.
It’s important that we take away the fear. In order to promote our solution, we must avoid using scare tactics. Tailoring our content to hit emotional triggers will help keep the customers comfortable throughout the decision-making progress.
Fear based messaging won’t affect them the way you would want it to. If we were to base all our content on fear the customer will grab the attention but won’t concentrate on the offering, they will concentrate on managing their fear.
When marketing a cyber security marketing campaign, we can reassure them that these fears like: cyber-attacks, cyber criminals can be resolved, that the service or product that we supply happens to be the perfect solution. Focus on making sure that the right message gets out to you customers, and that they should have only one fear, and that is that they’re missing out on a perfect solution.
Afterall, building a cyber security marketing campaign can be challenging. Catching up regularly is part of working in a team on the campaign together. Scheduling daily or weekly meetings will help succeed in building an accurate cyber security marketing campaign.
Keep your customers interested
When building our cyber security marketing campaigns, data and analytics become very close to us. It helps us gather useful information about consumers and can swiftly determine where they are in the marketing funnel, based on their scoring profile.
A nurture plan becomes more efficient with this information and allows for fewer encounters leading up to a sale. Once all goals and deliverables have been met, only then can we create a plan to ensure that our campaign doesn’t fail. Just because we have done a campaign doesn’t mean that we can forget about the organic feed that we are giving to our audience. We must take care of incorporating effective engagement strategies well into the future
The importance of timing cannot be overstated
Be patient. Following up and providing the right content and insights throughout the buyer’s journey can take a few months.
Budgeting your cyber security marketing campaign
Whether you’re building your campaign through Facebook or Google Ads, you must have a budget. Lead generation, brand awareness, and brand loyalty are all goals that advertising campaigns can achieve. The best method and money allocation will be determined by the type of campaign.
Bear in mind that you’ll need to adjust your budget for different types of campaigns, as your cost per lead really depends on who your target audience is going to be.
Ready to build your cyber
security campaign?
Look no further than B2Cyber digital marketing group for assistance with budgeting for your digital advertising initiatives. Let’s talk about your content marketing, social media marketing, and lead generation goals, and we’ll come up with a budget that fits your needs.
Overall, cyber security marketing is indeed a whole new level, but to your great joy – we are really familiar with it. With over a decade of experience in digital marketing our team of experts at B2Cyber, will be able to take your business to whole new level of success! So, what are you waiting for? Contact us now!
Cyber security in Digital Marketing
Working with a cyber security marketing agency will only bring benefits to your company. Digital marketers oversee administering the company’s revenue-generating website. Cyber-attacks are a persistent threat on the internet. A digital marketer must grasp how cyber-attacks work and the potential for them to bankrupt a company to prevent them.
The cyber security industry keeps growing day by day, making it a challenge for even the biggest companies to stand out. Marketing is an integral part of the cyber world and in fact the whole world of technology.
There are many cyber security threats when it comes to digital marketing. The first one is your website being hacked. When it comes to building the digital marketing strategy cyber criminals can easily target a website that is poorly protected and set up.
Users will not be able to access all or parts of your company’s website if it has been hacked. It could lead to many incessant damages that will take a long time to repair and hold back the success of receiving new buyers. That is why we need to make sure that your website is always protected to prevent this threat.
Emails can also be a threat.
The most well-known tactic is email phishing that is used to distribute malware. There are many employees in cyber security companies that are trained to recognize these kinds of emails and know not to click on any link.
Protecting your social media accounts is very important when it comes to cyber security marketing.
Digital marketers can’t ignore the value of social media. In addition, the need of protecting your social media accounts from hackers is not adequately emphasized. In the world of digital marketing, social media is one of the most targeted cyber security issues.
Another threat is hackers trying to steal payment info.
Handling your data transactions right will hopefully prevent this one. Digital marketers also work on e-commerce websites where third-party payment providers like PayPal are commonplace.
"No technology that's connected to the Internet is unhackable.."
How to market cyber security
Marketing cyber security can be a challenge. In response to the increased demand, new cyber security companies are springing up all the time. This might make it difficult to stand out in a crowd, therefore it is crucial that you express what make your brand unique.
While it’s crucial to stand out from the crowd, you also want to be trustworthy. Outlandish or inflated statements may attract attention, but in the end, the most successful long-term businesses are the ones who express their true worth. Unfortunately, striking a balance between sticking out and remaining respectable can be challenging.
Working with a cyber security marketing agency will only bring benefits to your company. Digital marketers oversee administering the company’s revenue-generating website. Cyber-attacks are a persistent threat on the internet. A digital marketer must grasp how cyber-attacks work and the potential for them to bankrupt a company to prevent them.
Today cyber security companies have a lot of impact on our use of social media platforms. It has become a part of our social life that allows us to connect with our friends near and far. Using social media marketing in cyber security can be tricky as there are many risks and challenges.
Social networking is a great way to meet individuals who have similar interests to your firm, who have a problem that your start-up can address, or who have questions that you can answer with a blog that you share on social media platforms. You’re already conducting social media marketing if you persuade people to interact with your postings on social media through likes, comments, and shares.
The number of users accessing social platforms is increasing day by day, therefore the risks are higher. Risks like identity theft, cyber stalking, cyber bullying and cyber terrorism have to be well known to your cyber security marketing agency when tailoring a cyber security marketing plan.
Another method is using email marketing. Nurturing your leads and moving them further down the funnel is one of our goals as a cyber security marketing agency. People who are not ready to purchase yet will be sent an email that will help stay connected to them. If they don’t find your content worthwhile than they might just unsubscribe or delete it, therefore your content needs to be unique.
Cyber security marketing
campaigns and inbound marketing
When you combine inbound marketing (organic marketing) with paid campaigns you end up with a very powerful campaign that will help you receive results more quickly and target your audience a lot better. By combining these two marketing strategies you will get the most out of the content that you have created.
If you’re looking to open more insights into your targeting audience then use the PPC strategy. Using Google Ads, LinkedIn Paid Ads and Facebook Ads will help you generate high quality leads that will help you grow.
One of the most significant cyber security marketing ideas is to use paid campaigns to assist your firm achieve two very important goals: first, it will improve and amplify your content marketing efforts, and second, it will get prospects to request a demo.
Remember that using sponsored channels to promote your content might help you acquire quick and effective results.
Inbound marketing plays a big part of marketing your company. Making content that has value like videos, blogs, case studies, social media posts, webinars and many more that will be interesting for your audience will help you gain results. Creating content that will create engagement with the audience will help us understand what they like and what they want to see or read.
Let’s talk about Webinars.
Conducting interactive webinars might be a terrific alternative for cyber security organizations. It assists you in making contact with bottom-of-funnel leads. Remember that there are a lot of people that want to learn everything there is to know about cyber security. As a result, it will benefit those who are interested in participating in the webinar to learn about the threats and how to protect themselves.
This is a fantastic approach to reach out to a larger audience and convert them into potential consumers.
You can incorporate a question-and-answer session to make it more engaging, allowing your clients to learn more about your product and services, as well as how they can solve their problems.
Furthermore, this provides an excellent opportunity for your cyber security firm to advertise and market its products and services.
Encourage your webinar participants to sign up for demos and take use of your products and services.
In conclusion, it is undeniable that the cyber security scene has shifted dramatically in recent years. Furthermore, as a result of the rise in online risks, the demand for cyber security services among organizations has skyrocketed.
Therefore, if you want to stand out from the crowd and become famous, you need to use some simple but effective digital marketing strategies for your cyber security firm.
Protecting your social media accounts is very important when it comes to cyber security marketing.
So, are you up to a cyber security
marketing challenge?
Your cyber security marketing plan starts here with B2Cyber.
You can reach out to us at any time if you need assistance with digitally marketing your cyber security firm.
Why should you choose B2CYBER?
B2CYBER is the best choice for the following reason:
Reliability and
dedication to each
and every customer
Complete
transparency
Over ten years of
experience in web
site promotion and
digital marketing
Staff that are
knowledgeable and
competent
Unique expertise in
the management of
large, complicated
projects in Israel and
Internationally.
High level of service
awareness
Consult with us!
“Unique expertise in the management of large, complicated projects in Israel and Internationally”
"Coming together is a beginning. Keeping together is progress. Working together is success."
“Advanced working methods that include tools in self-development”